Browsing posts tagged: interviews (15)

  • Memoirs Of A Whisky Salesman – Part 7

    14th March 2022 | By Isabel Graham-Yooll

    ‘It wasn’t always champagne and roses…I haven’t spoken about it until now. It still angers me about the unnecessary waste of talent and experience of the DCL boys. All just to settle a schoolboy’s feud.’ The final edition of Memoirs of a Whisky Salesman lifts the lid on what life was really like when the chips were down.

  • Memoirs Of A Whisky Salesman – Part 6

    13th March 2022 | By Isabel Graham-Yooll

    The lead photo was taken in the early eighties with the founder of the Masters of Whisky Evan Cattenach and Gordon Macintosh who was PR manager for Distillers Company Home Trade. You may recognise Ian St John, a football legend who was a guest speaker at a DCL conference. That day Roger was promoted to the West End after being presented with a pair of gold engraved cufflinks. He was Salesman of the year in… Read More

  • Memoirs Of A Whisky Salesman – Part 5

    12th March 2022 | By Isabel Graham-Yooll

    This is the one where Roger Mallindine fondly remembers one particular episode that changed whisky history. Meeting The Sawhney Family The DCL had a rota system regarding prospective customers requesting direct terms and it was my turn to call on Mr Sawhney at The Nest Off Licence, Hanwell W7. It was the family’s first ever venture into the Off Trade. When I arrived, I was greeted by Mr Sawhney who introduced me to his young… Read More

  • Memoirs Of A Whisky Salesman – Part 4

    11th March 2022 | By Isabel Graham-Yooll

    Roger Mallindine had been selling blended whisky for decades and understood how the luxury whisky business worked. Now it was time to sell single malts.  He suddenly found himself in a world of many privileges and memorable events. The Malt Cellar In the last days of the Distillers Company Limited (DCL) they had introduced the Ascot Malt Cellar which comprised Rosebank 8 Year Old, Linkwood 12 Year Old, Strathconon Vatted Malt, Talisker 8 Year Old,… Read More

  • Memoirs Of A Whisky Salesman – Part 3

    10th March 2022 | By Isabel Graham-Yooll

    It’s the late 1980s and Roger Mallindine had spent 20 years working his way up the Trade. He’s now in United Distillers post the Guinness/DCL merger, looking after whiskies for luxury outlets. How Johnnie Walker Blue Label Really Emerged In The UK Market One morning in the 1980s I was due to pick up Graham Thompson, Managing Director of United Distillers UK at London Heathrow Airport. The purpose of a day in the Trade was… Read More

  • Memoirs Of A Whisky Salesman – Part 2

    9th March 2022 | By Isabel Graham-Yooll

    By the age of 19, Roger Mallindine had become shipping clerk at Bass Charrington Vintners. He soon left the shipping business and joined Showerings as a Rep for Babysham and Britvic juices which he sold out of army surplus ammunition boxes. In 1972 Roger joined J C McLaughlin in London as a rep. McLaughlin’s had the agency for Teacher’s, The Glendronach Single Malt, Beefeater Gin and Appleton Rum. He joined Buchanan Booth Agencies in 1974…… Read More