Isabel Graham-Yooll is an authority on the workings of the booming secondary market for spirits and wines. In her position as director of Whisky.Auction she has championed the interests of the consumer against fraudsters and fakers, making the auction the most trusted specialist online spirits auction in the world. Graham-Yooll started, like many others in the industry today, working at Oddbins before joining Jeroboams, where she became spirits buyer for the famous Milroy’s of Soho shop founded by Jack and Wallace Milroy. She was responsible for a series of acclaimed and award-winning bottlings (which now command a high price among collectors) before moving to Bordeaux Index as Spirits Buyer. She took up to her current role in 2016.